Erika WrightErika WrightSenior Product Designer
All work · 4 case studies

Selected work

Every case is tagged by the kind of work (system-wide, feature, bug fix or workflow) and whether it was a new build or an existing product. All anonymized.

Type

Showing all 4 case studies · Brownfield.

Case study 01 · Enterprise loyalty platform

150+ live sites, moved to mobile. None taken offline.

  • System-wide
  • Brownfield

A 12-month migration of 150+ live, branded program sites. I sequenced by who was locked out, built guardrails into the theme system and brought a new team up to speed.

3–5 support tickets a month, down from ~20

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Case study 02 · Promotions & claims

From a qualifying sale to a claim someone can trust

  • Feature
  • Brownfield

I built the claims frontend, then audited it: settle eligibility before the form, keep invoice, product and proof together, and show status after Submit.

3 screens rebuilt in the V5 system: promotion, claim, confirmation

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Case study 03 · Commerce & loyalty

From finding a reward to checking out, with fewer reasons to hesitate

  • Feature
  • Brownfield

Search that keeps its context, filters that match how people choose, and the points cost next to every action, carried through cart and checkout on desktop and phone.

4 steps redesigned: search, item, cart, checkout

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Case study 04 · Design systems

Change the system once. Keep every brand.

  • System-wide
  • Brownfield

A shared styling layer for a multi-brand catalog. Common changes now reach applicable programs at once, while fonts, color and hero treatments stay program-specific.

2025 in production, validated in batches

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Want to talk through one of these in more depth? Bring the role and your hardest product problem.

Erika WrightErika WrightSenior Product Designer
Email
erika@ewright.tech
Location
Atlanta, GA · Remote
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