Erika A. WrightSenior Product Designer

Performance Tracking · Promotions & claims

From a qualifying sale to a claim someone can trust.

Performance Tracking connects sales activity to reward claims. This walkthrough examines the moments that shape trust: understanding eligibility, providing evidence and knowing whether a submission has been received or approved.

I owned the frontend implementation for the 2024 launch and later conducted the UX audit. The archived demonstration-program screens let me connect delivery to a critical review of the experience—without presenting audit recommendations as shipped changes.

A participant compares an invoice with a tablet at a warmly lit worktable.
Illustrative scene · AI-generated
My role
Frontend implementation + later UX audit
Launch
2024
Evidence
Historical UI + October 2025 audit
Compare before & after

Original screens alongside new dark-mode prototypes. The redesigns are explorations, not shipped outcomes.

1The product problem

A reward promise depends on the quality of the claim.

The participant needs to know whether a sale qualifies and what proof to provide. The program team needs enough consistent information to validate it. A form sits between those needs, but the experience starts before the first field and continues after Submit.

My ownership covered frontend implementation and the later UX audit. This case follows that work as a distinct claims experience—not the rewards catalog, Quick Points code redemption or the six-month site migration.

2Before the form

Resolve the rule before asking someone to act.

My later audit examined the balance between instructions, reward messaging and the Enter A Claim action. Looking back at the capture also exposes a concrete inconsistency: the instruction line ends in 2025 while the reward block ends in 2024. The screenshot cannot tell us which rule is correct.

My priority would be to resolve that conflict with the program owner, then make the verified window and required evidence easy to find. A stronger call to action cannot compensate for uncertainty about whether the sale qualifies.

3Entering sales evidence

Keep the invoice, the product and the proof connected.

My frontend implementation work covered the claims module. The archived desktop form asks for an invoice number, sale date, product, quantity, sale amount and document upload. Product and quantity share a visual group; the remaining fields establish the transaction and its evidence.

There is also a dark control with no visible text in the capture. I would verify its purpose and accessible name in the live interface before prescribing a fix. The screenshot alone does not establish how it behaves—or whether validation and feedback exist.

4The same task on a phone

Stacking the fields is the start—not the whole answer.

The mobile capture stacks product code and quantity while retaining the invoice-to-upload sequence. It also retains the unexplained dark control. A responsive layout can preserve order without resolving uncertainty about the task.

I would test the complete entry flow with a phone keyboard and a real document-selection task. Persistent labels, reachable actions and recovery after an interrupted upload matter more than reducing the screenshot’s height.

5Beyond a successful submission

Received, reviewed and rewarded are different states.

The archived instructions say claims are checked against the invoice and may take up to ten days to validate. That is historical program copy, not a current promise or a measured result. It does show why submission and reward approval should not be treated as the same event.

The captures do not include errors or post-submit states. The following scenarios are a validation plan, not evidence that the original product lacked these paths.

6What the evidence establishes

Delivered in 2024, then examined with a critical lens.

The archive makes the promotion-to-claim sequence inspectable across desktop and mobile. It also exposes a specific eligibility inconsistency and a control that needs live verification. Those are concrete discussion points for product, design and engineering.

I delivered the frontend implementation for the 2024 launch and later carried out the UX audit. The available evidence does not establish a measured completion-rate improvement or that the later recommendations shipped. I do not attribute those outcomes to this work.

7Reflection & next steps

Make the rules dependable before making the experience celebratory.

My later audit recommended more energy, stronger hierarchy and richer feedback. Looking back, my first priority would be the underlying contract with the participant: consistent eligibility, understandable requirements and a clear distinction between sending a claim and receiving a reward.

Progressive disclosure could shorten the page, but hiding essential rules would introduce a different problem. I would keep the verified prerequisites visible and test whether contextual guidance helps people complete the task without repeatedly going back.

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